Mayor Hickenlooper Unveils Online Media Campaign for Denver’s Road Home
Thursday, December 11th, 2008Together with Mile High United Way, Mayor Hickenlooper today unveiled a viral online grassroots appeal intended to raise awareness about homelessness in Denver and encourage generous giving to those in need this holiday season.
Also at the press conference: Suncor Energy launched a matching contribution campaign of up to $50,000 for any donations made from now until January 29. Sheraton Denver Downtown Hotel also donated over 2,000 gently used blankets and pillows to organizations serving the homeless in Denver.
“There is no good time to be homeless in Denver,” said Mayor John Hickenlooper. “But it is more important than ever that Denver now embrace our ten-year plan to end homelessness and remain focused on housing, services and prevention to minimize the impact of this economy.”
Visit ThisIsDenversRoadHome.org and help Denver’s Road Home reach thousands of new people in the community to educate them about Denver’s ten-year plan to end homelessness.
The centerpiece of the website is a short video that we encourage you to spread virally via email and the Internet. Included on the new website is an enhanced fundraising tool that allows individuals to purchase decals to demonstrate their support for the initiative.
“With so many people in need, the decals are a great, visual way for individuals and organizations to show how much they care and to help generate resources to provide housing and services to those in need,” said Christine Benero, president and CEO of Mile High United Way.











