Donor Profile: Lockton Companies

Lockton Companies Denver Colorado“At Lockton Companies, we recognize the importance of maintaining our commitment to the community where we live and work.  We partner with Mile High United Way because they reach across our community building partnerships that serve those with the greatest need.”
        Chuck McDaniel
        President & CEO

One of our philosophies is to be proactive in sustaining a meaningful corporate social and civic responsibility.  At Lockton Companies, we have always recognized the importance of maintaining our commitment to the community where we live and work.  Charitable involvement in our community through financial support and volunteer efforts is a basic tenet of our culture.  One of the true benefits of Mile High United Way is that they combine our financial gifts with the gifts of others to achieve more community impact than one agency or donor can deliver individually.  Mile High United Way takes care of immediate needs and builds a foundation for a stronger community.

Each year Lockton Associates work hard to put the “fun” into fundraising!  Our 2007 United Way campaign theme was based on one of Mile High United Way’s three key initiatives – School Readiness.  For the past several years, Lockton has had a campaign mascot.  This year during our campaign kickoff celebration, following the announcement of our $250,000 fundraising goal, music from Seussical the Musical began to play and associates were showered with confetti from confetti shooters and sprayed with silly string by special helpers intermingled in the crowd.  Then, upon a brightly decorated scooter, in rode our official 2007 United Way campaign mascot the Cat In The Hat!  This benevolent Cat joined in the act by dancing merrily about to the music and dousing associates with silly string.  Campaign Co-Chairs, Mark Bundy and Dana Davis, along with United Way Representative, Mark Taylor, and Master of Ceremonies, Ross Corradino, donned “official campaign Cat In The Hat hats” as Ross recited the 2007 United Way Campaign Pledge to mark the official opening of our campaign.  Later associates gathered to enjoy delicious Seuss-themed snacks of many colors, such as Green Eggs and Ham dessert treats and One Fish, Two Fish, Red Fish, Blue Fish cookies.

By using cleaver Seuss-themed marketing materials, the 15-person committee created a variety of emails, flyers and activities to help promote associate participation and donations to United Way.  Activities surrounding the campaign included the Cat’s Meow Coloring Contest and the Yill-iga-Yakk Art Attack for associates’ children, the Lil’ Lockton Producer Photo Contest, the Loosely-Seussly-Related Cookies Contest, and the Producer Art Challenge, which entailed creatively completing and naming a “Seuss” animal.

At the campaign closing ceremony, which also celebrated the Cat In The Hat’s 50th birthday, associates were surprised and delighted by the special appearance of mascots from campaigns past – the Pudgy Pumpkin, Linc Wurstmeier (a benevolent hot dog!), Captain Tom (turkey), Uncle Nutsy (a squirrel who is “nuts” about giving), and Donatus Maximus (who presided over our Olympic-themed campaign).  In the end, we exceeded our campaign goal with a total of $254,038 in contributions raised!

Share and Enjoy:
  • Digg
  • StumbleUpon
  • del.icio.us
  • Mixx
  • Technorati
  • Google
  • Propeller

Leave a Reply